Project Context:
A Gucci flagship store in Singapore required a distinctive entrance installation to create a strong visual identity and attract customer attention.
The design featured modular inflated forms combined into a continuous architectural structure, creating a bold and contemporary retail facade.
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Key Challenges:
- Creating large-scale modular forms with consistent shape and finish
- Achieving seamless integration across multiple units
- Maintaining surface quality and translucency in resin materials
- Integrating lighting within structural elements
- Ensuring durability for long-term retail environment use
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Our Approach:
We developed a hybrid material system combining Architectural Resin with fiberglass reinforcement to achieve both visual effect and structural performance.
- Designed modular units for repeatable geometry
- Used fiberglass to reinforce structural stability
- Controlled resin casting for surface consistency
- Integrated lighting system within the structure
- Engineered full installation as a unified system
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Execution:
- Mold development for repeated modular components
- Resin casting with controlled thickness and finish
- Fiberglass reinforcement for structural support
- Assembly of modules into full-scale installation
- On-site installation and lighting integration
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Result:
- Strong visual storefront identity aligned with Gucci branding
- Seamless modular installation with consistent finish
- Durable structure suitable for high-traffic retail space
- Integrated lighting enhancing visual impact
- Efficient delivery within a 45-day production timeline
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Related Technical Questions:
- Can modular resin systems achieve seamless large installations?
- How do you combine resin with fiberglass for strength?
- Can lighting be integrated into structural installations?
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